About

Hi,
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byFriday exists because the way teams collaborate is broken.

Meetings slow decision-making, blur thinking, and drain momentum. Yet they’ve become the default way organisations try to solve their hardest problems.

After discovering Sprint by Jake Knapp, I saw a better way. Structured workshops and sprints that help teams move from ambiguity to clarity, fast.

Since then, I’ve applied those principles across space agencies, blockchain and Web3 companies, green technology, VR, hard tech, and 50+ other industries.

In the age of AI, tools are not the advantage.
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Alignment is.

AI accelerates whatever system it’s placed into. The real strategic moat is how well teams think, decide, and align together.

byFriday replaces ineffective meetings with focused workshops and sprints that create clarity and momentum.

Thanks for reading.