Head of Design / Director
You’re pushing for user-centred thinking while navigating organisational complexity.

What’s breaking down
Design brought in too late. Research ignored. Solutions decided before problems are understood.
How byFri y helps
Our workshops put problem-definition first and create space for insight before execution.
What changes
Stronger role for design in decisions
Better use of research
Clearer problem statements
Learn more about our Innovation Workshop
Innovate Solutions to Your Toughest Problems, Fast
